If you’re a small business owner trying to grow online, you might have heard that “Google needs to like your website” in order to succeed. But what do you need to do to get Google to like your site?

Google is a business like any other. The service they provide is a search engine whose goal is to get its users the most helpful, relevant, and trustworthy results as quickly as possible. As you develop your site, keep this in mind and ask yourself “is this decision making my website more easy to use, does its content help answer user questions clearly, and will my website still run fast?” Practice thoughtful design, and your site will be be well on your way into Google’s good graces.

Let’s break down what search engines want in more detail, and why that matters when you’re investing in affordable web design and SEO.

July 29, 2025

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